What to Blog About?
This is usually the first question most new bloggers and new team mates ask. In fact, this is now the #1 asked question in several blog groups I’m in.
That and… how do I set up a blog.
I was just talking with a few friends of mine…whose new team mates were asking the same question “What to Blog About?” I’ll get to our answer in a second.
But first I wanted to share a cool infographic I swiped from Copy Blogger. Actually they encouraged you to share it….so cool of them huh? Shameless plug for Copy Blogger right here! I fully endorse them and highly suggest you read their blog.
If you ask the question, what to blog about, this infographic should do the trick!
While you’re running down this infographic, take out a pen and paper and I want you to write this down. I want you to map out your next several blog posts with the ideas from this image.
This is homework time…which you can turn in down below.
If you’re already blogging then great! You should have a running theme for your blog.
A table of contents as it were. If you’re blogging about anything in general I would suggest you learn how to cash in on your passion and blog about what you like. I share some tips in that blog post and show you how you can make money blogging.
Now to the goods…
Does this infographic rock or what?
Now anyone can slap up an inforgraphc on their blog and call it good. But I want to make sure you’re getting something tangible out of this. I know it’s a bit lengthy so feel free to bookmark or or pin it for later.
When you’re stuck on coming up with blog post ideas you can “leverage” other people’s content!
Make sure to give them some credit when you link back to them and you just might be able to build a blogging alliance.
Take a Page from someone Else
1. Curation – Head over to Scoop it and set up your content curation account. I’ll be adding more content there myself. Leave a comment when uploading a piece of content as to why someone else might like it. Kind of like a review. Michael Stetzner CEO of Social Media Examiner Interviews Ian Cleary, the founder of RazorSocail, a marketing tech blog focusing on social media tools. Listen to the podcast Content Curation: How to Easily Find Great Content to Share.
>>Click to Tweet<< To give a shout out for the interview
2. Brainstorming - This is where the tribe really comes alive for you. If you don’t have a tribe I suggest you work on gathering 5 people who blog and share similar types of content. The mastermind and leverage is off the hook and a must if you want to level up in your business. Check out Tribe Syndication the Accountability Factor for more information on tribes.
3. Ask your readers – Taking a poll or survey from your list or social media is a great way to increase engagement and expectation. It’s also the secret sauce for building up that personal, know, like, and trust factor. He who asks better questions always gets better answers. You can quote me on that!
4. Interview someone one – Did you know that interviewing others is an easy way to build up credibility and also raises your social value? The alignment factor kicks in 10x when you can set up even a few 15-20 minute interviews with others. Think leaders in your niche. Fellow team members who are actively growing their business. Check out Justin and D Verrengia and their site Weird Entrepreneurs. They have some awesome interviews! Like them here on Facebook .
>>Click to Tweet<< To give props for Justin’ podcast series “Weird Entrepreneurs”
5. Let a guest write – We’ve all heard that guest writing is a great way for bloggers to get noticed. And even though Google may be challenging some guest author posts as far as SEO goes…you can’t go wrong with guest posting for build a blogging alliance. And allowing someone to guest post
Creating Content without Creating Content
6. Best Case Studies – Documentation beats conversation every time, and the good news is…you don’t always have to use your own case studies. It’s true that this is a great example of showing where you’ve come from and where you’re going. But if you don’t have any stats like this just yet…use someone else’s who is in your niche.
7. Worst Case Studies – Same thing applies here as in best case studies. Sharing good information doesn’t just mean share the good information. You can share what didn’t go well. Here’s the tip though…when you share stuff that didn’t work, try to identify why it didn’t work and what you did or are doing to improve upon it. Every single person who has done any kind of marketing has failed some time or another.
NEWSFLASH…you’re no different. A lot of people will be able to relate to what you went through. So share the journey and the lessons.
8. Review Something – Think of all the tools and services in your niche. For an online marketer there are literally thousands of products and services and social sites and more offers coming on the scene every month. Since my niche is helping new marketers navigate these waters…I’ll never run out of content with just this one topic.
Here’s a hot tip. Even if you do a review on a product you’re an affiliate for…don’t be afraid to add what you like AND what you don’t like. Things you’d like to see improved. The owner of that product may just see your review and take your advice! Read How to Write a Must-Read Product Review from Problogger to learn more about writing good reviews.
>>Click to tweet<< to give some props to Karol K for his post!
9. Share Your Success – Every single step forward is a win. Every time you move just a little closer to your goal is a win. Celebrate those wins and share the journey. You will attract more of the right people and repel more of the wrong people. Weird I know but this is the way of success so I’d rather you be prepared.
What to share? Share your first lead, your first sale, your first 100 leads, your first day posts in your 21 day blog challenge, your first 100 leads, your first unsubscribe. Yes you read that last part right. You are doing something write when people make a decision. And a decision to join you or not to join you and get off your list is a good thing!
10. Share Your Failures – To me you only fail when you stop trying…everything else is knowledge. But again…share the journey. And a journey worth sharing has lots of ups and downs. Don’t hide the struggles or people will think your prefect and they can’t relate to that. Sharing how you overcome obstacles is actually a very strong position of openness and transparency.
11. Relive the Memories – You’ve spent much time blood sweat and tears and some of your best work is going un-noticed. Or…not getting the traction it deserves. Re-purposing content is totally acceptable to reach new audience and strengthen the life cycle of your hard work. Truth is that only a small percent of your content gets eyeballs, no matter how much you share it. So re-purpose, re-frame, re-share with a new image and new message. Sometimes you can share a post with multiple perspectives.
Use Name Recognition
12. Movies – This may be a stretch but here me out on this. I see several people leveraging takeaways from latest movies. Kind of like ‘life lessons’…or killing 2 birds with one stone, or maybe three. Roll with me on this one.
So you go out and catch the latest flick, post a pic about seeing on a Tuesday when everyone one else is at work. (Wish you were here) I know bleeding heart strings! You follow up on social with a just saw the latest movie “X” have you seen it? (Riding a current trend) Now the next day you add your review or takeaway or life lesson on your blog. Frame the post towards your niche and have a nod to the movie. (Creating a timeless AND trending post) BOOM…3 birds.
13. Television – The same for movies can be applied to TV shows as well as books. Although TV shows may be more of a reach if you’re in the personal development, entrepreneur, online marketing niche. Most of us are not going to be watching much TV as we’re building our business and future.
14. Books – Books on the other hand fit our niche like a freaking glove. Leaders are readers and there’s no shortage of the latest book or recommended list of books. My friend Avram Gonzales’s wrote a review of Gary Veynerchuck’s book Jab Jab Jab Right Hook I think Avram is spot on with what’s missing in Gary’s book.
>>Click to tweet<< If you agree with Avram in his book review!
15. Comics – Comics? Sure why not…lets go for the cycle on this. Movies books, TV, comics…just about any medium you can think of will yield ideas that you can re frame into value added content for your readers. Your reach for inspiration is only limited by your actions to look.
16. Top Trends – When I first started sharing content marketing strategies in 2009 I used this story of how you can talk about anything from real estate to underwater basket weaving and you’ll find someone somewhere on the net searching for it.
Back in my day, the term underwater basket weaving, referred to bone head classes or people who took these classes because they could not stay with the current grade level. All that changed the day I actually searched for this term and found dozens of videos and blogs about the subject.
Mad respect to those who can bend reeds underwater! Recommended reading if you want to learn how to Make Money Promoting Viral Content.
17. Celebrities – Thanks to social media all we have to do it check Twitter and Facebook to see which of our favorite celeb is trending or what their last post was. For me this is not a show stopper. However it’s pretty cool to see someone you admire playing social. You can use these to your advantage. I can’t begin to tell you how many stories I’ve heard of someone connecting or getting to meet their favorite celeb by simply posting something on social and other people tagging and RT’ing.
Find Your Muse
18. Take a Walk – Have you ever thought about something so much that it actually hurt? Or that caused frustration because you couldn’t come up with the answer? Sometimes we just need a break. Some say that you should only work in no more than 90 minute cycles. It’s healthy to get up stretch, drink some water walk around and get centered. A little rejuvenation goes a long way!
19. Watch a Play – I have to be honest here…I don’t go to plays (outside of our kids school performances) very often. I’ve been to 3 I think. But I understand the reference. There’s something psychological about a live performance that’s stimulating. Give it a try and let me know how it works out.
20. Expand You Cultural Horizons – New experiences, new food, new emotions oh my! You can always tip toe your way through life and wind up safely at your grave or get out there and experience what life has to offer. By the way I love sushi!
21. Get Personal – I think this one sums it all up. Bottom line is facts tell stories sell and there’s nothing better for social media or blogging for that matter…than sharing your story. In fact you should be framing and re-framing your story all the time. Think about the most interesting people you know. I bet they have a ton of stories don’t they? Here’s a fun post I wrote on how I met my wife…in first grade! How I Met Your Mother – The Early Years.
22. Recycle – As you come to the end of this marathon of a post I hope you realize that this is just the beginning. Hopefully you have about 5 pages of notes of posts you can create on your blog. Speaking of which…did you save a little room for dessert?
Here are a few thoughts on how you can recycle your content. Bonus tip…this allows you to literally dominate anything you want to talk about. Be that leader people are looking for.
Where to go from here?
Create a list of topics from this post. Write out your blog posts, a few series, a few pillar posts etc. Then create a video series for your posts. Create an ebook with some of your best work. Create a series of podcasts and host them on tunes.
People learn from reading, watching, listening…there’s no end to the amount of content yu ca create that shares your story and empowers others to share theirs.
Leave a comment about what you wrote down on your paper. I told you there was homework!
By doing this you not only claim your voice in the blogosphere but you can share your passion with the world!!! (insert evil genius laugh)
The Network Dad