You’ve done a little research in your niche and have written a nice blog post to get message ‘out there.’ Maybe you’ve done some keyword research…maybe you’re just winging it because you had a great topic already in mind.
Before you hit that publish button and run off to your favorite social media site to share your new found wealth…consider this checklist as a guide to make sure your latest post you just birthed…grows up to be big and strong!
Overview: Creating a strong content syndication marketing plan takes time and energy. Achieving ‘seemingly’ overnight results simply does not happen by accident. But with a; thoughtful syndication strategy plan, consistent effort, good sense of who you are / what you have to offer, and a great sense of what your audience needs…will get you the best results.
How to leverage this guide
The beginner: Get good at publishing content on a consistent basis. Focus one mastering a couple of the syndication steps listed below in “Promote and Syndicate.” The best way NOT to get overwhelmed is to keep it simple and grow your marketing plan as you grow. Pick 3-5 reach out methods and practice until you see results. Results being…engagement and click through’s to your content.
The intermediate user: Master all the basics listed below and leverage automated tools to do the rest. Your understanding of how the dance between manual and automatic syndication saves you time and effort yet still receives high engagement from your community.
Leverage more items from this list as it becomes more comfortable. You should have a good presence on all of these social sites. As well as knowledge of which tools are good to use and not use. Content domination and branding comes to you when consistent traffic shows up and leads are converting into sales.
The advanced user: This guide and blog post serves as a perfect conduit for outsourcing. Share this guide in its entirety with a perspective outsourcer. They should have the skills to take it and build your content marketing plan. NOTE: Do not outsource your voice. I have found a happy medium at 80-85% outsourced.
Several tricks or hacks, to leverage this guide when outsourcing could be in to the form of an audio or video of you speaking the post into existence, and you have someone or a program write it. Then you have another person publish and promote the piece of content.
If Content is king, then syndication is queen
Step 1 “The Setup” – The pregame sets the tone of the post
- Know who you are and what you’re offering in your content. A good balance lies between a, well executed syndication game plan and a well thought out epic piece of content.
- Remember the 4 E’s: Empower, Educate, Enlighten, and Entertain. Bonus points if all 4 are represented in your content.
- Know your content…yes it’s yours but know what you’re talking about. Be and act like the leader you are in your content.
- Know the audience you will be reaching. Think of their wants and needs. Clarity is key and makes the syndication process a lot easier when you’re speaking their language.
- A little research is good but don’t get to carried away. Keywords, other pieces of content to link to, videos and adios…all this are good for various reasons. But don’t lose your own voice in your content.
- Set up and engage on your top social sites. Building an audience first is the perfect way to learn what they want, build relationships of readers who want to engage with your content.
Neil Patel wrote an incredible post on Quicksprout titled “11 Things I wish I knew Before I started my First Blog.” I highly encourage you bookmark this post for future reading.
- Catchy eye candy title with keyword
- Keyword in the first 100 words
- Intro body and close…tell them what you’re going to tell them, tell them, and tell them what you told them. (PRO TIP: Do this part after you write the meat of your post. It’s much easier and conveys a better message)
- Keyword density with main and supportive keywords 1-2%
- Short small easy to read paragraphs with an average of 4-5 lines for long posts and 2-3 lines average for short posts.
- H1,2,3 with keyword
- Break up long posts with headlines (scan this post to see what I mean)
- A few images with keyword in ALT text and clickable links (give credit when needed)
- Add personal stories when it makes sense
- Sub headlines with catchy text that supports the post
- Bullets for lists make the post easy to read
- Underline, bold, italicize main and support keywords…like content syndication checklist (This is called window dressing your post…it’s the eye candy of blogging!)
- Internal links reduce bounce rate and increase time on page (If you thought this post is good…you should check out 15 Reasons Why You Should Start a Blog)
- External links increase SEO, credibility and relationships
- Keyword in the last 100 words
- PROOF READ YOUR WORK
- Strong simple call to action (This is the single biggest miss for most bloggers. Give your readers the next step and they may take it…don’t and they won’t)
Step 3 “Pre-Publish & SEO Steps” – Google Loves organized blogs and posts
- Tags & meta tags 4-5 related to keywords & products and names mentioned (Don’t over use tags, keep them to the main points of the post)
- Set Categories (avoid uncategorized)
- Meta Description
- Add main image
- Add keyword in alt text (bonus points for adding a link in the image…people are curios and will click on links in the image)
- Complete SEO tools
- Set Perma link when it makes sense
- Double check internal and external links
- Set featured image in your theme supports this.
Step 4 “Promote and Syndicate” – This is where your marketing begins
Self Syndication – Share from your blog by hitting all the share buttons from your new blog post. (no zero counts…if your them shows social share counts…make sure there are no zeros)
- Facebook personal page, Frame the post to increase click through.
- Facebook Fan page, Switch up the description text a little to fit the theme of your brand or page.
- Facebook notes (ahhh…did you know this was an option. Super simple to set up and use about 2-3 weeks after your blog post. Notes also has hyper link functions. Put that in your pipe and smoke it!)
- Twitter, Cause curiosity in tweet, don’t just tweet the title (bonus points if tweet a picture…double bonus points of you tweet a video commercial for your post.)
- Google Plus, add share text for your audience, think longer text while framing your post.
- Pinterest, Use best image and description. Make sure it’s clickable back to the post. Leverage group boards.
- Linked in, add description text for audience, think business minded.
- Email your list
- Stumble Upon
- Better Networker
- Facebook groups, follow the rules of the syndication groups for the best results from each group. Groups are not for just a “Dump and Run”
- Your personal tribe or community
- Tribe Pro
- Traffic Guyser
- RSS feed
- Fiverr gigs
- Other automatic syndication tools
- Private blog networks
Rebekah Radice wrote a beautiful post titled “10 Steps to Creating a Winning Social Media Strategy.” Did you notice that Neil’s and Rebekah’s post, as well as this post…all have a number at the beginning of the title? Yeah nothing gets past you!
Step 5 “Supporting Content” – Second level pieces of content. Oh yeah….there’s so much more you can do than just publish and post to social!!!
Create a piece of content that acts like commercials to your post. Or pieces of content that show cases the wake of your content syndication strategy
- Youtube – create a commercial that leads to your post. Think about this….there’s 6 steps in this content syndication checklist, how many short videos should I make to promote it?
- Slideshare – There are two types of slideshares. One where you can turn your blog post into a pdf and create a slideshare, another where you can take each section and add an image and title showcasing that section.
- Better Networker
- Facebook Notes – Think I could do a note a day just by copying and pasting each section…and linking back to this post? OH YEAH!!
- Empower Network – With Kalatu Premium I have 10 blogs…I can literally create my own personal blog network. Ninja SEO tip…not for the easily fainted.
“The Goal is not to spread your content in more places but to be a better communicator”
Step 6 “The Big Picture” – Here’s the 10,000 foot view of putting this all together.
- Produce a piece of content that your audience wants, brands you as a leader in a niche. Confidence is key!
- Share the content across multiple social media, your list and with a few syndication tools.
- Engage in those platforms to continue to build relationships and credibility.
- Produce support pieces of content back linking back to the main post.
- Syndicate those pieces of content across the same social sites with various spins. Think teaching; look over my shoulder, here’s how I did this…ect.
- Think long term with your content syndication plan…after all you’re not a one trick pony or here for the short term…am I right?
This process of content creation and syndication will keep you busy for quite some time. You should never run out of ideas in creating content, and when done with the right spirit of community support and empowerment, you’ll be the leader people are looking for!
Blog Daily, Tell others, and make money. This guide serves as your blog marketing machine for step 2 “Tell others.” Everything done after you hit the publish button is marketing. Make it work and make it count!
Final word count of this Content Syndication Checklist is 1810. Bookmark this post so you can refer back to it often. There is no perfect syndication startegy. There is the one you create that’s right for you right now. Use some of the tips shared in this guide. Add some of your own. Cultivate it and make it work. The magic is in the marketing…not in the blog post itself.
What say you? Leave the community your thoughts and lets all create a powerful blogging community!