I’m sure you can see where this is going by now. There’s no fooling you!
On the Fourth day of the New Year my Tribe gave to me…
4 different personality types…
3 Social Media Sites
2 Tribe Tuesdays
1 Really Cool Tribe Page
If you have been around the block a few times I’m sure you’ve heard about the 4 main personality types. A slew of top trainers from like; Dani Joshnson, Jim Rohn, Tom “Big Al” Schrider, Jerry “Rhino” Clark, Jeff Combs and many others have taught on this topic. There’s also been a mirage of studies ranging from Myers Brigs to color charts. The main personality types have been described as precious stones, animals and colors, with the last probably to easiest to remember.
However I just don’t hear this topic being covered very much with regards to online marketing. You do hear a ton of great information when it comes to writing copy. The leading experts say you want to write with the audience in mind. You want to appeal to their thinking and understanding. You want to write as if you are writing to a friend. This is all great stuff to an audience at large. But have you ever wondered what the triggers are for each personality? Having the right words can trigger the right response.
Think about this… what is the biggest requirement for a relationship to work? It’s communication. And what is the biggest cause of conflicts and fights? It’s miss communication. How many times have you heard or been witnessed to some kind of dialogue that went like this…
“That’s not what I meant.”
“But that’s what I heard.”
Sometimes different personality types speak different languages. You need to learn how to identify each type and their specific language. This is a powerful skill in both offline and online relationships.
Have you ever wondered why someone has a messy room or car and they don’t seem to care but it really bugs the stuffing out of you? Or you’ve probably had contact with the person who is always direct and to the point and they make you uncomfortable. Maybe you thought negative about someone because of his or her loud and crazy shirt. Those are all indicators of their personality type.
We all have various levels of all 4 main personality types within us. Sometimes it’s real easy to say, “He’s a ‘Type A’ or ‘Red’ through and through.” But other times it’s a little trickier. This missing link of information is vital when making connections, and once you understand these differences you can really connect with people on a whole new level.
In the videos below I actually portray each personality type. I changed my shirt and speech to look and act like that type of person. If you can lean how to relate to each type, you can eventually sponsor that kind personality into your business. Imagine how that would look of you have several people who were the: driver, support, energetic and detailed oriented. The diversity within your organization would be very attractive.
Below each video are several words and phrases that you will hear or see from the various personalities. You will notice that some words or phrases overlap with each type.
Red / Ruby / Lion / Type A

Money motivated
Have fun
Family
Going places
Take charge
Challenge
Fast music
Easy
Completion
Be the best
Positive
Action
Leaders
Leverage
Simple plan
Good food
Great time
Sociable
Gifts – Action taker, motivator
Dislikes – Slow people, stupidity, negative, things that don’t work well
Blue / Saphire / Monkey / Type B

Loves to have Fun
Does not plan well in advance
Trendy hair
Spirit lifting
Life of the party
Not organized
Verbal processor
Travel
Chaos is ok
Often late
Talk all the time
Encouragement
Risk takers
Visionary
Promotions
Large center of influence
Spontaneous
Big loud clothe
High energy
Like to talk to people
Group activities
Popularity
Loves public recognition
Gifts – Inspirational, energy
Dislikes – Details, drama, being controlled
Green / Emerald / Owl / Type C
Instructions
The facts and figures
Details
Organization
Consistent
Reserved
Does not like to waste
Controlled
Problem solver
Smart
Well educated
Predictable
Slow to change
Factual
Documentation
Steps and flow charts
Perfectionist
Notice everything
Ask lost of questions
More documentation
Debt free
Shop around
Gifts – Discernment
Dislikes – When they think something is wrong, pushy people
Yellow / Pearl / Kuala / Type D

Loyal
Supportive
Soft recognition
Non-demanding
Dislikes argument
Stay the same / Slow to change
Non confrontational
Tend to give in
Neutral clothing
Very thoughtful
All about the touch
Patient
Great listener
Kind and Gentle
Very trusting
Needs to help to feel valuable
Gifts – Mercy service
Dislikes – slimy slick salesy people, fast talkers
Can you identify with each personality type? Do you lean towards one or the other? Knowing yourself more will also allow you to understand why you do things the way you do. You are just wired that way. When you find your dominant type, embrace it. Celebrate you!
You may also be able to look back on your life and identify specific events that may have helped shape your personality. Maybe you lean to one type because you’re pulling away from someone, or covering up issues that hurt you in the past. You may be leaning to one type because you’re relating to someone you admire or someone who has influence over you. It isn’t until we free ourselves from these issues and really find ourselves, that we can help others.
Please share with the community if you have found any value from this. I would also love to know what personality type you are.
Ken Pickard
The Network Dad
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