What is it?
Where did it come from?
Is it contagious?
All good questions, and I’ll get to all of them and more. But first lets shine a little light on what Klout is and what it isn’t.
In their words… “Klout measures influence online. When you create content or engage, you impact others. Klout analyzes that impact to find your Klout Score, influential topics, and your influencers. Klout is the standard for influence. Top brands such as Disney, Audi, and Turner use Klout Perks to reach and engage influencers. Over 3,000 applications and partners use Klout data to display Klout Scores, prioritize based on Score or topics, and segment users.”
In my words… “Popularity contest.” Not sure if that’s even a complete sentence but it works for me so lets move on.
What is the Klout Score
In their words… “The Klout Score measures a person’s overall online influence on a scale of one to 100, with 100 being the most influential. Klout’s system analyzes variables across multiple social networks based on your engagement.”
In my words… “Bragging rights.”
Ok story time. Over the past year or so I started to receive Facebook notifications for this thing called Klout. At first I thought it was another game. Then a few weeks ago I finally created an account. Actually i already had an account.
Apparently if you have a Twitter account then you have a klout score. I didn’t really like that to much as I was not in control of the information leading to this score. So I created / updated my account.
As you can see from the picture on the right I was able to “influence” my Klout score. That’s the day I logged in and simply updated a few things.
Now truth be told I’m much more active on Facebook than ob Twitter these day.
So lets get back to this score thing. Klout measures you influence on social media with a two main parameters…influence and engagement. Just the mere fact that you may have 20,000 Twitter Followers and 3,000 Facebook friends does not give you a good score.
So how did I almost double my Klout score in 4 days?
First, you have to know a few things about people, your people. People who follow you on social media. They love the relation ship connecting stuff. If you share once or twice a day something that they like to see, then the odds that your influence factor goes up.
Second, if you understand the law of reciprocity (give first) then your engagement factor goes up. I’ll release post on how I do this daily all in about 30 minutes or less.
My Final Thoughts on Klout
I honestly can’t say that these will be my final thoughts. For now I’m intrigued and will keep an eye on Klout and you might want to at least open and account, add your social profiles and see what information Klout gives you.
I was recently surprised when they added my influential topics. I’m pretty good in Entrepreneur, social media, and marketing. But i fail in blogging. I was taken back a bit as I have created 2 powerful courses on blogging. Haha…two years ago! So THAT will be changing soon. In fact I wrote out rough drafts of 10 blog posts on a blogging series I’ll be publishing. And I know we need another blogging e-book like we need another social site, but that will be coming as well!
Q. Is Your Klout score worth keeping updated?
A. Yes and No. Wired.com did a post a few months back where they shared a story of how a talented man with 15 years experience was passed over on a recent job interview due to his Klout score. The offline world is really starting to look at social media and they believe this scoreing system is a good standard. Find the story and his Klout score here.
I have also looked up a few top marketing friends of mine. One in particular makes 60-80K a month. His score is in the 40′s…which per Klout is average. I would be dollars to doughnuts that he does not give a second thought to his score. In fact he probably, like many top marketers, just opened the account for the social back links. That very reason is why I have over 250 social accounts. Just to get my name and social picture out there.
Q. Is Klout the best way to measure your online marketing?
A. Right now I would stick with those indicators that really make the difference. If you’re online to make money, grow a business, then you should be looking at; income, conversions, leads, traffic to posts, traffic stats and then maybe Klout…in that order.
I know it’s backwards thinking for most. But it’s the way we think and how we act to what’s important. Klout is not going to build you an income like Empower Network does. It’s not going to get your posts syndicated like Tribe Pro can. But it could get you that social proof if you’re interested in telling the world what your Klout score is.
The Network Dad
Thoughts, comments, concerns…
Do you have a Klout score?
Do you think you should at least set one up?
Do you see Klout becoming a standard on social media?
Share your thoughts and as always I appreciate you sharing this post!