As you may know I’ve started a 30 days of Mindset to Marketing email series for my list. I’ve also added a weekly contest just because I can and we have our first winner.
Before I get to the video of my boys and I pulling the winner out of the fish bowl, I thought I would share with you the first email from this series.
Not every email will turn into a blog pots. Oh they may down the road but those receiving these emails will have first chance to learn from them as well as several opportunities to gain entries into the weekly contest. Plus they will be given an opportunity to review my new product. Can you guess what the name of it will be?
30 Days on Mindset to Marketing Day 1 – Passion
Whether you are just getting started online or offline, resurrecting your business or striving for that next “celebrity like” level, you need to be able to bring it. Your passion sets the stage AND platform for others to follow.
It’s not your brand… not yet but it will be. That will be built for you. But your passion your why will come across loud and clear with your actions.
Think of the top 5 marketers you like or follow. Why do you follow them? What makes them attractive to you? Is it their skills, knowledge…their story? Now look a little deeper.
That do you think they did to get to where they are? What caused them to persevere to the levels they are at now?
Many people call this their ‘why’ and there are two areas to this we’re going to look at.
Don’t ask yourself what the world needs; ask yourself what
makes you come alive. And then go and do that. Because
what the world needs is people who have come alive.”
– Howard Thurman, Author and Philosopher
Breakdown the “Why factor” Let Passion Shine
Why factor #1 – List the things you want. Usually it’s a certain level of income, travel,
time freedom, pay off debts ect.
Why factor #2 – What are you doing to reach these goals? Why do this…why do that? Why should you blog or promote anything online? Why create content when everyone else is doing the same thing.
The first why factor is easy, and is taught by most people. Create your vision board, know your why. If you have never took the time to actually write out your why you should do it right now.
This is the North Star, the lighthouse of your busy work. Take up to 60 minutes and actually write out your why.
The second is where most get tripped up. They tend to follow something they heard and thought it sounded good at the time only to realize later that it wasn’t.
Why is that?
Because they did not do the gut check thing. They didn’t take the time to figure out who they are online and probably didn’t ask themselves if this thing aligns with what they believe it.
Think about that part again. Is what you are doing aligning with WHO you are and WHAT you are doing? Is it your passion? Is it what you want to be known for?
People talk about how important it is to have a passion and share it with others. This is right on the money. But actions speak much louder than words. So what are you action saying about you?
To identify what you actually passionate about is to know yourself and know who you are, especially who you are online. You have had your whole life to create who you are offline, but most don’t take the time and create a game plan for who they are online.
This is actually simpler than most believe and can be found in your work ethic and what you are creating online. Over the next 30 or so day we’ll be looking at how to take your passion and add to it your purpose and your cause.
These 3 elements are going to be the foundation for your online presence. This will lead you to your platform. Every leader has a platform. It’s about time you have one as well.
Now for the contest winner of the week!
Passion of an Entrepreneur exposed
One of the assignments I gave my list during this 30 days of Mindset to Marketing was to email back what they were passionate about. I was blown away with the responses. I grabbed two of them for you to enjoy.
What I am passionate about from Sue Price
Personal Development- helping people grow and having fulfilling lives.
Family and good friends.
In my days of traditional business my husband and I had a financial planning business. We employed around 40 people. I have been involved in personal development for most of my life and we encouraged our staff to do the same. We subsided various courses and encouraged them to work with people like Robert Kiyosaki.
One Mother’s Day the staff gave me a big card where they all wrote messages to me. A common thread was that people thanked me for seeing more in them than they had seen in themselves.
Later I was part of an organization that brought speakers/educators to Australia and New Zealand. I saw many lives transformed during this time. The downside was I was absent from my family while I traveled. I missed so much.
I have one regret over those years. Perhaps the only thing I regret in my life and cannot change. I was away from my daughter and step kids while I built these businesses.
I am still finding my way online and in network marketing but I have chosen these vehicles as a way I can help others grow AND also be with their families. If I can help others not wind up with the regret I have around missing my family I will be very happy.
You know Ken as I write this I just got a whole new layer of distinction on my why!
Thanks
Sue
What I am passionate about from Donna Merrill
Because I was an entrepreneur most of my life, my passion is to help others create financial freedom by following their passions. Some don’t know what their passions even are because they are caught in their “box” – It is my job to help them get out of their box by consulting them and leading them to overcoming what was told to them and showing them a world outside that box. I just love to see people grow. For their prosperity I like to introduce them on the Social Media Platforms, which I believe will hold strong in the marketplace. I enjoy teaching them how to do that in an appropriate way without spamming.
I believe that family comes first. In today’s world, there isn’t much time for people who want to be with their families. My passion is to help those to achieve that. My passion here is to help them get on the online world to market their goods or services.
There are so many moms and dads that have kids and want to be home with them to never miss a beat of their growth.
The Home Schooling mom that gave up her career can compensate by online marketing
The sandwich generation: Having kids and old parents to take care of Need to be working from home to tend to their family.
The economy
I would like to see people creating their “back door” These are the people who keep their jobs, while creating a business online in case of downsizing, loss of their job, or just plain burnout. This is something that needs to be addressed and I am passionate about helping those to create that back door to eventually take over their J O B!
Giving back
To see one of my clients reach financial goals, there is that part of giving it back to their favorite organizations.
We are all here to make money, that is the reality. But, if I can play a small part of even one person making so much money that they are helping others with it, I’ve done my job.
Donna
Can you get a sense of passion from Sue and Donna?
Are you playing at the level where you have this same kind of passion? All I can say is wow! These two have it going on.
I’m giving you two opportunities to get in on the action and possibly review my product before it comes out.
First Join the list and receive my 30 days of Mindset to Marketing. Be prepared to engage. The more you put into it the more you get out of it.
Second, leave a comment below. Tell the community what your passionate about.
When it comes to your business don’t leave it to chance. Know who you are and what you have to give.
Ken Pickard
The Network Dad
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Email Marketingby GetResponse





Hey Ken,Love the 2 layers of your Why. I’ve never heard it explained like this but it makes perfect sense.
My First Why Factor is easy — it’s rather personal but I’ve done a video about it on my blog. I think one key point is that when your WHY involves someone else, the strength builds dramatically.
My Second Why Factor — I love to write. I migrated towards blogging when trying to find my way online, mostly because I saw it as a way to develop my writing skills and reach others. It’s grown into much more than that and now is probably the thing I’m most proud of online. I am truly passionate about it.
Thanks for the post… and I am loving your email series so far. Those who aren’t on your list are missing out!
Dr, Bob Clarke recently posted..Email List Secrets: How to Transform Your List Members into Loyal Followers
Bob,
I have to agree. I saw your video about your why and it does indeed bring out the best in us when our why involves others.
Your second why is very interesting to me as well. I too am finding i like to write. I didn’t at first, but only saw the marketing angle. But blogging / writing has become less of a restriction and more of a self discovering freeing project. My posts may not always come our scholar perfect but the cool thing is they don’t have to.
And like we hear from others… “If I can do…anyone can do it!”
Ken
Hey Ken
Thanks for sharing my “Why”. I love, love, that quote
“Don’t ask yourself what the world needs; ask yourself what
makes you come alive. And then go and do that. Because
what the world needs is people who have come alive.”
– Howard Thurman, Author and Philosopher
How true is that?
I agree with your the first one is easy for most of us anyway – we know the things we want. It is the second part that is much more difficult.
Sue
Sue Price recently posted..My Lead System Pro
Sue,
I’m glad you offered your why and i was able to share it. And yes that’s a fitting quote for sure. But it’s when we dig down to find our true why in all aspects of what we do and what we want is when we can truly be happy. I’ve seen several people shift 180 degrees with their online business and throw away a whole year worth of content because they didn’t know who they were. This simple exercise can be so freeing.
Ken
Hey Ken,
I appreciate you sharing my passion. Hope it inspires others. When asked the question “what is your why?” sometimes we can respond too quickly. But it takes some time looking into yourself deep down!
That takes us to really knowing ourselves deeply and once we know that, it is easier to put our passions into action.
This contest is fun and the best prize is being on this 30 days of Mindset Marketing.
Keep the kids coming on the videos…your brand is “The Network Dad”
Cheers,
Donna
Donna Merrill recently posted..5 Ways Of Effective Blogging
Donna,
As always you are right on the money! Knowing yourself first makes it easier to know who you are online. And it does take some digging. the quick off the cuff reply does not hold up as well as the authentic true self we each have deep down.
Yes i will be braining the kids into the mix a little more. As you say this is who I am and part of my brand.
Ken
I know the value that you have shown so many entrepreneurs Ken and it is motivating, thank you. I’ve also had the pleasure of getting to know Donna Merrill and she is true to her word in promoting, supporting and inspiring anyone she meets. For any entrepreneur or online marketer the skills you learn right here will benefit your business and personal life for sure.
Wendy MacKay recently posted..Why working in partnerships and joint ventures work
Thank you so much for the kind words Wendy. And I agree, Donna is a true testament to her heart and leadership. There are so many life lessons we can share about leadership, but a true leader just brings the goods all the time.
Ken
Hey Ken,
Love this first post and congratulations to your Bonnie. I have no doubt she’s really going to enjoy those audios.
I’m sorry I didn’t turn my why into you. I’m bad…
I like how you broke it out though to help those who have yet written theirs down. I did mine a few years ago and it hasn’t changed.
I enjoyed reading Sue’s and Donna’s so thanks for sharing those with us. I’ll look forward to this series and have no doubt that your product will be awesome. How can it not be, it’s from you!
~Adrienne
Adrienne recently posted..A Day Of Celebration
Adrienne,
You had me at “Hey ken” Haha… you know if you don’t have fun with it then maybe you should do something else. I’m glad you enjoyed this first post. I was just going to keep these for my list, but the replies and feedback I’m getting is just to good not to share.
I think the mindset is often overlooked in most trainings today as most are about traffic or leads…which is good, but if you don’t have the fundamentals you’re out of luck.
Ken
Hi Ken,
Thanks for sharing the passion of Sue and Donna. Very good idea you had to start this contest and congratulation to the winner so far. I can see that you are having a lot of fun with all that

Sylviane Nuccio recently posted..Learning How To Write Online And The First Steps I Took Starting Out
Sylviane,
It’s amazing what people are reply with. Sharing your passion seems to make it more real and obtainable. Yes I’m having fun with this. Thanks for stopping by. Hope you have a great week!
Ken
I found my company because I needed help with my nutrition. I’ve got a family history of chronic disease directly related to nutrition. The thought of helping others in this area inspires me.
A also like the lifestyle that a good income provides. The time freedom and the ability to take responsibility for my success.
Tom
Tom Bradley recently posted..Telling The Truth About MLM Failure…The Entrepreneurial Transition
I love that quote. It’s so inspiring that I think I’m going to stick it on my wall! I’m a huge fan of “why”. I think it’s one of the – or maybe THE – most important question you can ask. I ask it so much that my husband makes fun of me, he says, “one day our house is going to be on fire and I’m going to yell ‘RUN!’ and you’re going to stand there and ask why.”
Thanks also for those great stories from Sue and Donna. If I can add mine to the mix, I’d say I’m most passionate about educating people. In my business its about marketing but I also do it in my non-business life, too. I love helping people explore and see things differently and help open their eyes and minds to new ideas.
Thanks for your inspiration!
Carol Lynn recently posted..Build A Better Website: 8 Tips For A Contact Page That Converts
having a big why is absolutley necessary because it powers what you do.
I like what you said about who or what you align yourself with.
As you mentioned some things do sound like a good idea but in the end do you want to be remembered for that type of behavior?
That’s the big question, isn’t it? Doing right by others in the persuit of our own goals becomes vitally critical.
david recently posted..How To Get 102,000 Twitter Followers – and Keep Them
Ken,I am feeling lost at this moment.I am not sure I have the answers for the questions you raised. I know I want to help people and be with loved ones and make money.But, I am afraid of taking a step. I am afraid of investing my life and my soul and baring myself… to be ripped off.How does one be honest and not be afraid that someone might cheat you and use your honesty as your weakness.I do have a lot to share but am afraid to be as open as you.
Ken: I left a comment on your guest post and followed the link through to your blog. Nice site and nice family! You have a big family and that is what I want, someday. ( :
Passion, passion, passion. Where do I start? Naw, but I was just talking about passion with another person because I believe it is one of the keys to having patience. Nothing happens over night and without passion it is hard to fight the war of attacking negative thoughts.
I did not follow my passion when I first started blogging because I followed another person, thus making me a follower. This time around though, I am doing what I love and I know by just doing what I love good things will happen.
Do you feel like sometimes your passion is all that keeps you going when you are tired or stressed?
Best wishes,
William Veasley
William Veasley recently posted..The Pursuit of Happiness
thanks for this Ken, those are all questions I asked when i first started Internet marketing.
fazal mayar recently posted..Blog commenting is insanely powerful for bloggers
The one who wants to take a risk is a good businessman. As risk is very essential in running a good business. The way you delivered your message is awesome. The good thing about this post is why we care of this world. We must prefer to ourself .
ayesha recently posted..Collection of Best Free PSD Logo Templates
that’s so true
without passion its so hard for someone to reach his goals
thanks for the info
farouk recently posted..How to deal with negative feedback about your looks