Just like there is a light or good side to social syndication or what I like to refer to as content syndication, there is also a dark side. Good bad up down left right. Yes there is a dark side of social syndication.
If you don’t know what social syndication is, or you are just knew here let me enlighten you. You can brush up on a couple of posts like “6 Reasons Why You Need a Blogging Alliance” and “Tribe Syndication The Accountability Factor.”
In other posts I also covered the basics of content syndication. There are three types. Self, Group and Automation. This time lets talk about the self syndication. There’s nothing wrong with it and your mom wont think you are doing something nasty.
Ready for the social syndication tip of the day?
Self syndication is just the act of sharing your own content. You want to get your content out there right? Oh and before I get to far down the rabbit hole here, let me just say you should share your own content. After you have hit the publish button the very next step is to hit all your share icons. You should never have a zero on any of your main share sites when people come to your latest blog post. It’s embarrassing so don’t do it!
But today lets cover the social aspect of sharing on your social sites with a question.
Do you have your Twitter feed connected to your Facebook?
How about Twitter tweets going to your Linked in?
Does your Facebook fan page update your blog?
Or your Friend Feed post to your Twitter when you’ve watched a new Youtube video?
Does your Tweet get syndicated to your blog then bounce off your Facebook and end up on 10 other sites via RSS feed?
Shall I go on?
Some of the social syndication strategies are good and worth while, weather you’re a celebrity or not. But some just don’t belong.
Social Syndication Do’s and Dont’s
Thankfully I don’t see these issues nearly as much as I used to but this needs to be addressed. For your protection as well as your brand.
What is one of THE biggest benefits of social media? Anyone? Bueller…?
It’s to build relationships! And yes there is such a thing as to much syndication. Follow these quick guidelines and we’ll all get along.
Twitter – When you are on twitter you should be on. The idea of this micro blogging site is to hit it hard and leave. 20-30 Tweets at a time is perfectly acceptable. If you are thanking people for their RT’s to your last post or vetting new followers, this practice is acceptable. But if all your tweets wind up on your Facebook wall, is anyone reading them? It pains me to see a Facebook wall where self spamming is going down and nobody is home to tend to it.
Facebook – When you are on facebook the idea of updating your status 1-3 times a day is ideal. It allows you to keep yourself in front of your followers. But 10 status updates a day and people tend to look the other way. When in doubt look down your profile wall over the last couple of weeks. Is anyone following you? Are most of your posts being liked or commented on? If not then it’s time to rethink your social syndication strategy.
Hopefully we all have a little 20/20 going on with our social sites now. one last tip regarding self syndication would to think of your followers and community first as well as what the culture is for each site.
The Network Dad
P.S. No bloggers were actually hurt in the production of this post. But you could actually save some of our fellow bloggers from the pit of dis-pare and am ugly self spammed profile. Share this post and who knows they just might thank you for it.
As always leave a comment for the community and share your social syndication tips.
P.S.S Time to come clean and mention an embarrassing moment when I was a little to aggressive trying to get followers and likes. I had my Youtube account notify Twitter when I followed or commented on a video. I thought it would be great to help other people in gaining some recognition. That is until Youtube released a new update that let you auto follow all your Facebook friends. So I did. Sounds cool right?
185 friends later which led to 185 tweets all saying the same thing. “The Network Dad is following ______” If there is ever a time you want to know if ANYBODY is watching you or following you via SMS or Twitter…THAT WAS NOT THE TIME. Several hate mails later and a dozen or so un-follows on Twitter and I learned my lesson.